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Mesfin Genie

Health economics · choice modelling · behavioural science

Mesfin Genie

Senior Lecturer in Health Economics

Newcastle Business School · The University of Newcastle

I study how patients, citizens and decision makers make trade-offs in health and public policy. My work combines discrete choice experiments, behavioural economics, eye tracking, econometrics, and decision support tools to generate evidence that is useful for policy, clinical practice, and health technology assessment.

Publications Research Software & tools CV

MG

Health economics Preference, policy and value assessment

Choice modelling DCEs, heterogeneity and behaviour

Decision tools Evidence translated into usable web apps

University of Newcastle Newcastle Business School

Research at a glance

My work connects methods development with applied policy questions in health, public health and behavioural decision-making.

Preference evidence for policy

Discrete choice experiments and preference elicitation for health services, vaccine policy, chronic disease care, and public health interventions.

Behaviour inside choice tasks

Eye tracking, information processing, feedback, numeracy, attention to cost, and decision quality in stated preference studies.

Decision support and translation

Online tools that turn complex economic and preference evidence into transparent, usable outputs for policy and practice.

Featured work

Selected outputs from recent and current research streams.

Guidance or Misdirection? Unpacking the Role of Feedback in Health Preference Assessments

Health Economics, 2026.
A methodological study of feedback in dominance-structured health preference tasks.

Keeping an eye on cost

Health Economics, 2023.
Eye-tracking evidence on attention to cost information in discrete choice experiments.

Priority for self or others?

Value in Health, 2025.
Equity, distributional preferences and decision-making in health value assessment.

Heterogeneity of patients’ preferences in kidney transplantation

Journal of Health Economics, 2020.
Preference heterogeneity and treatment decision-making in kidney transplantation.

Decision tools

Two live tools are integrated into the site and accessible directly from the Software page.

eMANDEVA Decision Aid

A web-based decision aid for vaccine mandate evaluation and policy design.

Open tool

Farming BCA Tool

A benefit-cost analysis tool for farm-trial and soil-management interventions.

Open tool

Research translated into decisions

The site is structured around research, publications, projects, software and supervision, with clean URLs and no visible .html links in the navigation.

© 2026 Mesfin Genie

 
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